机读格式显示(MARC)
- 000 01287pam a2200325 a 4500
- 008 080415s1998 maua b 001 0 eng
- 020 __ |a 0256218951 (international ed.)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.33.U6 |b H38 1998
- 082 00 |a 658.8/342/0973 |2 21
- 100 1_ |a Hawkins, Del I.
- 245 10 |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c1998.
- 300 __ |a xxv, 760 p. : |b ill. (some col.) ; |c 26 cm. + |e 1 computer disk (3 1/2 in.)
- 440 _4 |a The Irwin/McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 538 __ |a System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
- 650 00 |a Consumer behavior |z United States.
- 650 00 |a Market surveys |z United States.
- 650 00 |a Consumer behavior |z United States |x Case studies.
- 700 1_ |a Best J.Roger Coney, Kenneth A.