机读格式显示(MARC)

• 000 01666cam a2200325 i 4500

• 001 0000709963

• 005 20181122105800.0

• 008 170720s2017 nyu 000 0 eng

• 010 __ |a 2017016297

• 020 __ |a 9781138190672 (hbk) : |c CNY1101.14

• 020 __ |a 9781138190689 (pbk)

• 020 __ |z 9781315640914 (ebk)

• 040 __ |a DLC |b eng |e rda |c DLC

• 050 00 |a HF5415.1265 |b S658 2017

• 082 00 |a 658.8/340285 |2 23

• 090 __ |a F713.36/BS2

• 093 __ |a F713.36 |2 5

• 100 1_ |a Sponder, Marshall, |e author.

• 245 10 |a Digital analytics for marketing / |c Marshall Sponder & Gohar F. Khan.

• 250 __ |a 1 Edition.

• 260 __ |a New York : |b Routledge, |c c2017.

• 300 __ |a xxv, 389 pages : |b illustrations ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 505 0_ |a Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

• 650 _0 |a Internet marketing.

• 650 _0 |a Social media.

• 700 1_ |a Khan, Gohar F., |e author.

• 920 __ |a 233030 |z 1