机读格式显示(MARC)
- 000 02455pam a2200361 i 4500
- 008 200502s2020 njua b 001 0 eng
- 020 __ |a 9781119680222 |c CNY274.81
- 040 __ |a LBSOR/DLC |b eng |e rda |c DLC
- 050 00 |a P93.5 |b .B355 2020
- 100 1_ |a Balliett, Amy, |e author.
- 245 10 |a Killer visual strategies : |b engage any audience, improve comprehension, and get amazing results using visual communication / |c Amy Balliett ; foreword by Guy Kawasaki.
- 264 _1 |a Hoboken, New Jersey : |b Wiley, |c c2020
- 300 __ |a x, 229 pages : |b color illustrations ; |c 23 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Environmental influences and the rise of visual content -- Visual content and human nature -- Quality visual content reigns supreme -- Rule 1: always think about con-text -- Rule 2: small visual cues have a large impact -- Rule 3: there's no gold at the end of that rainbow -- Rule 4: good visual strategists ask "WTF?!" -- Rule 5: avoid the stigma of stock -- Rule 6: stand out at the cocktail party -- Rule 7: use proper data viz throughout -- Rule 8: commit to the truth and prove it -- Rules are meant to be broken -- You can't create great content without a great team and process -- Going the freelance route -- Building an in-house team.
- 520 __ |a "Over the past decade, visual communication has shifted from being an optional medium for transmitting information to an essential means of build connection and understanding. It has changed the way we tell stories and establish relationships -- and it has transformed the traditional agency model within the marketing, public relations, and design industries. Amy Balliett's book will explain how can marketers, PR professionals, and organizations can connect and thrive in a world that demands quality visual content"-- |c Provided by publisher.
- 650 _0 |a Visual communication.
- 700 1_ |a Kawasaki, Guy, |e writer of foreword.
- 776 08 |i Online version: |a Balliett, Amy. |t Killer visual strategies |d Hoboken, New Jersey : Wiley, [2020] |z 9781119680321 |w (DLC) 2020019497