机读格式显示(MARC)

• 000 01169cam a2200337 a 4500

• 001 0000490889

• 005 20130603095900.0

• 008 051104s2004 maua b 001 0 eng

• 010 __ |a 2002041065

• 020 __ |a 0072537140 (alk. paper)

• 020 __ |a 0071214267 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.32 |b .A76 2004

• 082 00 |a 658.8/342 |2 21

• 090 __ |a F713.55/BA1

• 093 __ |a F713.55 |2 5

• 100 1_ |a Arnould, Eric J.

• 245 10 |a Consumers / |c Eric Arnould, Linda Price, George Zinkhan.

• 250 __ |a 2nd ed.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2004.

• 300 __ |a xxv, 845, [22] p. : |b col. ill. ; |c 27 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Consumer behavior |z United States.

• 700 1_ |a Price, Linda.

• 700 1_ |a Zinkhan, George M. |q (George Martin)

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh031/2002041065.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh031/2002041065.html

• 920 __ |a 233030 |z 2