机读格式显示(MARC)
- 000 02593nam a2200325 i 4500
- 008 191220s2020 caua b 001 0 eng
- 020 __ |a 9781526499226 |c CNY405.00
- 040 __ |a DLC |b eng |e rda |c DLC
- 100 1_ |a Ruddock, Andy, |e author.
- 245 10 |a Digital media influence : |b a cultivation approach / |c Andy Ruddock.
- 264 _1 |a Thousand Oaks, California : |b SAGE Publications, |c c2020.
- 300 __ |a xv, 134 pages : |b illustrations ; |c 24 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. /> />Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s.</ Paying close attention to the life and work of George Gerbner, <Digital Media Influence</ locates today's questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20<su th</su century. It makes Gerbner's work relevant to all critical media researchers by providinga, and steer for understanding new media influences. In explaining how one of the world's leading media theories developed in relation to intriguing historical circumstances ' many of them deeply personal ' this book helps researchers of all levels to find their voice in writing on media issues.
- 650 _0 |a Digital media |x Case studies.