机读格式显示(MARC)

• 000 01709pam a2200325 i 4500

• 001 0000709915

• 003 OCoLC

• 005 20181121150000.0

• 008 170512t20182018enka b 001 0 eng

• 010 __ |a 2017006113

• 020 __ |a 9781138181649: |c CNY1101.14

• 020 __ |a 1138181641

• 020 __ |a 9781138181656

• 020 __ |a 113818165X

• 040 __ |a DLC |b eng |e rda |c DLC |d YDX |d BTCTA |d BDX |d OCLCF |d OCLCO |d NhCcYBP |d UtOrBLW

• 050 00 |a HF5415.1263 |b .F65 2018

• 090 __ |a F713.5/BF5

• 093 __ |a F713.5 |2 5

• 100 1_ |a Folinas, Dimitris, |d 1970- |e author.

• 245 10 |a Marketing and supply chain management : |b a systemic approach / |c Dimitris Folinas and Thomas Fotiadis.

• 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c c2018.

• 300 __ |a xi, 232 pages ; |c 25 cm.

• 336 __ |a text |b txt |2 rdacontent.

• 337 __ |a unmediated |b n |2 rdamedia.

• 338 __ |a volume |b nc |2 rdacarrier.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.

• 650 _0 |a Industrial marketing.

• 650 _0 |a Business logistics.

• 920 __ |a 233030 |z 1