机读格式显示(MARC)

• 000 00759cam a2200253 a 4500

• 001 0000298053

• 005 20080423133400.0

• 008 080415s1996 njua b 001 0 eng

• 010 __ |a 95032226

• 020 __ |a 0131902083

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415 |b .K6314 1996

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.50/BK1.2

• 093 __ |a F713.50 |2 4

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong.

• 250 __ |a 7th ed.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1996.

• 300 __ |a 1 v. (various pagings) : |b ill. (some col.) ; |c 29 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary |q (Gary M.)

• 920 __ |a 233030 |z 2