机读格式显示(MARC)

• 000 01036cam a22002894a 4500

• 001 0000491088

• 005 20130626105200.0

• 008 060907s2005 mauab b 001 0 eng

• 010 __ |a 2003060254

• 020 __ |a 0072887761 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a RA410.56 |b .P756 2005

• 082 00 |a 362.1/068/8 |2 22

• 090 __ |a R197/BG1

• 093 __ |a R197 |2 5

• 245 00 |a Problems and cases in health care marketing / |c [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.

• 260 __ |a Boston : |b McGraw-Hill/Irwin, |c c2005.

• 300 __ |a viii, 440 p. : |b ill., maps ; |c 26 cm.

• 500 __ |a Includes bibliographical references and index.

• 650 _0 |a Medical care |x Marketing.

• 700 1_ |a Gourville, John T. |q (John Timothy)

• 700 1_ |a Quelch, John A.

• 700 1_ |a Rangan, V. Kasturi.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh051/2003060254.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh041/2003060254.html

• 920 __ |a 233030 |z 2