机读格式显示(MARC)
- 000 00787cam a2200277Ia 4500
- 008 100719s2011 enka b 001 0 eng d
- 020 __ |a 9781848608771 (hbk.)
- 020 __ |a 1848608772 (hbk.)
- 020 __ |a 9781848608788 (pbk.)
- 020 __ |a 1848608780 (pbk.)
- 040 __ |a NLE |c NLE |d WUG |d CDX |d CVU
- 245 00 |a Marketing : |b a critical textbook / |c Nick Ellis ... [et al.].
- 260 __ |a London : |b SAGE, |c 2011.
- 300 __ |a vii, 245 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing |v Case studies.