机读格式显示(MARC)
- 000 01697cam a2200325 i 4500
- 008 170825s2018 nyu b 001 0 eng
- 020 __ |a 9781138695993 (hardback : alk. paper) : |c CNY880.91
- 020 __ |a 9781138696006 (pbk. : alk. paper)
- 020 __ |z 9781315525655 (ebook)
- 040 __ |a DLC |b eng |c DLC |e rda |d DLC
- 050 00 |a HF5414 |b .L44 2018
- 100 1_ |a Lee, Nancy, |d 1945- |e author.
- 245 10 |a Policymaking for citizen behavior change : |b a social marketing approach / |c Nancy R. Lee.
- 260 __ |a New York : |b Routledge, Taylor & Francis Group, |c c2018.
- 300 __ |a xx, 183 pages ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Citizen behavior change for good : three options -- More on the social marketing option -- Social marketing to improve public health -- Social marketing to reduce fatal & nonfatal injuries -- Social marketing to protect the environment -- Social marketing to engage communities -- Social marketing to enhance financial well-being -- Social marketing to increase academic performance -- Assessment tools and decision criteria -- Supporting a successful social marketing approach : the policymaker's role -- Appendix A: Social marketing plan example : youth suicide prevention -- Appendix B: Social marketing plan example : emergency preparedness.
- 650 _0 |a Social marketing.
- 650 _0 |a Behavior modification.
- 650 _0 |a Policy sciences.