机读格式显示(MARC)
- 000 00788nam2 2200253 4500
- 008 040831s2004 enka b o10100 eng d
- 020 __ |a 0-07-121438-0(pbk) |c CNY255.00
- 100 10 |a Belch, George E.
- 245 1_ |a Advertising and promotion : |b an integrated marketing communications perspective/ |c byGeorge E. Belch,Michael A.Belch
- 260 __ |a Boston. : |b McGraw-Hill, |c 2004.
- 300 __ |a 779p. ; |b ill. ; |c 28 cm. |e
- 650 _0 |a Sales promotion
- 700 10 |a Belch, Michael A. |A Belch, Michael A
- 810 99040831s2004 enka b o10100 eng d |c 20040831
- 905 __ |a HIEL |d F713.8/B2/2
- 999 __ |a 22 |b 1 |e 20040826