机读格式显示(MARC)

• 000 01730cam a2200337 i 4500

• 001 0000664861

• 003 OCoLC

• 005 20171108153000.0

• 008 160219s2016 nju b 001 0 eng

• 010 __ |a 2015047585

• 020 __ |a 9781412862776 (hardcover) : |c CNY621.55

• 020 __ |a 1412862779 (hardcover)

• 020 __ |a 9781412863247 (paperback)

• 020 __ |a 1412863244 (paperback)

• 040 __ |a DLC |e rda |b eng |c DLC |d YDX |d BTCTA |d YDXCP |d BDX |d OCLCF |d LTSCA |d CDX |d OSU |d UtOrBLW

• 090 __ |a F402/BH1

• 093 __ |a F402 |2 5

• 100 1_ |a Harte, John, |d 1925- |e author

• 245 10 |a Successful management in the digital age / |c John Harte

• 260 __ |a New Brunswick : |b Transaction Publishers, |c c2016

• 300 __ |a 308 pages ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index

• 505 0_ |a Introduction -- Taking stock -- a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography

• 650 _0 |a Industrial management |x Technological innovations

• 650 _0 |a Leadership

• 650 _0 |a Advertising

• 650 _0 |a Selling

• 920 __ |a 233030 |z 1