机读格式显示(MARC)
- 000 01642cam a22003254a 4500
- 008 060112s2006 ctua b 001 0 eng
- 020 __ |a 0275989038 (hard copy : alk. paper)
- 020 __ |a 0275990044 (pbk. : alk. paper)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a JK2281 |b .S49 2006
- 082 00 |a 324.70973 |2 22
- 100 1_ |a Shea, Daniel M.
- 245 10 |a Campaign craft : |b the strategies, tactics, and art of political campaign management / |c Daniel M. Shea and Michael John Burton.
- 260 __ |a Westport, Conn. : |b Praeger Publishers, |c 2006.
- 300 __ |a xvi, 235 p. : |b ill. ; |c 25 cm.
- 440 _0 |a Praeger series in political communication, |x 1062-5623
- 504 __ |a Includes bibliographical references (p. [213]-224) and index.
- 505 0_ |a Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.
- 650 _0 |a Campaign management |z United States.
- 700 1_ |a Burton, Michael John.
- 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip066/2006001245.html