机读格式显示(MARC)

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• 001 0000529475

• 003 OCoLC

• 005 20141229154900.0

• 008 130726t20142014nyua b 001 0 eng

• 010 __ |a 2013028080

• 020 __ |a 9780415856713 (pbk.)

• 020 __ |a 041585671X (pbk.)

• 020 __ |a 9780415856720 (hardback)

• 020 __ |a 0415856728 (hardback)

• 040 __ |a DLC |e rda |b eng |c DLC |d YDX |d OCLCO |d YDXCP |d BTCTA |d UtOrBLW

• 050 00 |a HF5826.5 |b .K38 2014

• 082 00 |a 659 |2 23

• 090 __ |a F713.8/BK1

• 093 __ |a F713.8 |2 5

• 100 1_ |a Katz, Helen E., |e author.

• 245 14 |a The media handbook : |b a complete guide to advertising media selection, planning, research, and buying / |c Helen Katz.

• 250 __ |a Fifth edition.

• 260 __ |a New York : |b Routledge, |c 2014.

• 300 __ |a xii, 232 pages ; |c 23 cm.

• 490 1_ |a Routledge Communication Series.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Advertising media planning.

• 650 _0 |a Mass media and business.

• 650 _0 |a Marketing channels.

• 830 _0 |a Routledge communication series.

• 920 __ |a 233030 |z 2