机读格式显示(MARC)
- 000 02066cam a2200421 i 4500
- 008 140616t20152015njua 001 0 eng d
- 020 __ |a 9781118985533: |c CNY180.44
- 035 __ |a (OCoLC)ocn880965445
- 040 __ |a YDXCP |b eng |c YDXCP |e rda |d BDX |d OCLCQ |d BTCTA |d GK8 |d B@L |d OCLCO |d GO6 |d CGP |d OCLCF |d ILC |d DLC
- 050 00 |a HF5415.1265 |b .S544 2015
- 245 10 |a Social media marketing for dummies / |c by Shiv Singh and Stephanie Diamond.
- 260 __ |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c c2015
- 300 __ |a xiv, 408 pages : |b illustrations ; |c 23 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 500 __ |a Includes index.
- 505 0_ |a Introduction -- Getting started with social media marketing -- Practicing SMM on the social web -- Reaching your audience via mainstream social platforms -- Getting your message to connectors -- Old marketing is new again with SMM -- The part of tens.
- 520 __ |a Social media marketing is a fast, affordable, and effective way to reach your customers-- but it's competitive and always evolving. Singh and Diamond distill the core concepts, trends, and recommendations to help you get approachable guidance on using social media to maintain your rep as a marketing maven.
- 650 _7 |a Consumer behavior.
- 650 _7 |a Internet marketing.
- 650 _7 |a Online social networks. |2 fast
- 700 1_ |a Diamond, Stephanie.
- 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1513/2014943278-b.html
- 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1513/2014943278-t.html
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1516/2014943278-d.html