机读格式显示(MARC)

• 000 01226cam a22003134a 4500

• 001 0000495460

• 005 20130925142100.0

• 008 050521s2002 mauab b 001 0 eng

• 010 __ |a 2001054436

• 020 __ |a 0072409479 (alk. paper)

• 020 __ |a 0071121102 (international : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.13 |b .M369 2002

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/BP3

• 093 __ |a F713.5 |2 5

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach/ |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 14th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2002.

• 300 __ |a xxxii, 815 [28] p. : |b col. ill., maps ; |c 28 cm. |e 1 computer laser optical disk (4 3/4 in.)

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a A variety of multi-media instructional aids, including a Web site, are available to support the text.

• 500 __ |a Includes bibiliographical references (p. 754-810) and indexes.

• 538 __ |a System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 920 __ |a 233030 |z 2