机读格式显示(MARC)

• 000 00645cam a2200205 a 4500

• 001 0000495004

• 005 20130927104300.0

• 008 050325s2003 xxuabo 000 0 engsu

• 020 __ |a 0-07-255798-2

• 022 __ |a 10995579

• 040 __ |a HDU |c HDU

• 041 0_ |a eng.

• 090 __ |a F713.50/BP3/3

• 093 __ |a F713.50 |2 5

• 100 1_ |a Perreault, William D. |b Jr.

• 245 10 |a Applications in basic marketing : |b Clipplings from the popular business press / |c William D. Perreault, Jr. and E. Jerome McCarthy.

• 260 __ |a Boston, Mass: |b McGraw-Hill/Irwin, |c 2003.

• 300 __ |a ix, 214 p. : |b ill. ; |c 26 cm.

• 700 1_ |a McCarthy, E. Jerome.

• 920 __ |a 233030 |z 2