机读格式显示(MARC)
- 000 01972cam a2200313 i 4500
- 008 200512s2020 nju 001 0 eng d
- 020 __ |a 9781119632887 : |c CNY362.43
- 040 __ |a DG1 |b eng |c DG1 |e rda
- 050 _4 |a HF5415.129 |b .A45 2020eb
- 100 1_ |a Ailawadi, Kusum L., |e author.
- 245 10 |a Getting multi-channel distribution right / |c Kusum L. Ailawadi, Paul W. Farris.
- 250 __ |a Second edition.
- 260 __ |a Hoboken, New Jersey : |b John Wiley & Sons, |c 2020.
- 300 __ |a 384 pages ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 500 __ |a Includes index.
- 520 __ |a "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- |c Provided by publisher.
- 650 _0 |a Marketing channels.
- 700 1_ |a Farris, Paul W., |e author.