机读格式显示(MARC)
- 000 01432nam0 2200145 4500
- 020 __ |a 9781522531500 |c CNY1428.75
- 242 __ |a 跨行业品牌文化和沟通的整体方法( 市场营销, 客户关系管理和电子服务的进步)
- 245 __ |a Holistic Approaches to Brand Culture and Communication Across Industries (Advances in Marketing, Customer Relationship Management, and E-services) |c Sabyasachi Dasgupta,Santosh Kumar Biswal,M. Anil Ramesh
- 260 __ |b Business Science Reference |c 2017
- 490 __ |a Advances in Marketing, Customer Relationship Management, and E-services
- 520 __ |a The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
- 999 __ |a 薛洁,xjsnow0511@gmail.com,经济学院,教职工