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- 000 04158cam a2200457 i 4500
- 008 140828s2015 flua b 001 0 eng
- 020 __ |a 9781466515758 (hardback)
- 040 __ |a DLC |b eng |c DLC |e rda
- 043 __ |a s-bl--- |a e-ur--- |a a-ii--- |a a-cc---
- 050 00 |a HD30.2 |b .H662 2014
- 084 __ |a BUS042000 |a BUS058000 |a BUS076000 |2 bisacsh
- 245 10 |a Building network capabilities in turbulent competitive environments : |b business success stories from the BRICs / |c Paul Hong and YoungWon Park.
- 260 __ |a Boca Raton, FL : |b CRC Press, |c c2015
- 300 __ |a xviii, 233 pages ; |b illustration : |c 24 cm.
- 336 __ |a text |2 rdacontent
- 337 __ |a unmediated |2 rdamedia
- 338 __ |a volume |2 rdacarrier
- 490 0_ |a Series on Resource Management ; |v 49
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Brazil, Russia, India, and China (BRIC) are among the largest and fastest growing economies in the world. This book presents strategies for recognizing the challenges and optimizing the opportunities for building network capabilities and competitive advantage within the context of these emerging markets. It provides a thorough review of the literature and an unparalleled abundance of fascinating case studies featuring Japanese, Korean, and indigenous business examples. The information is presented within a fully formulated theoretical framework of technological competence, customer competence, and linkage competence, as well as covering the concepts of product architecture and supply chain management"-- |c Provided by publisher.
- 520 __ |a "Preface In 2012 and 2013, Psy's Gangnam Style and Gentleman received worldwide attention with their unique appeal in global contents market. His success illustrates the integrative power of the open network via YouTube and individual core competence based on his peculiar music and dance styles. In a sense, his case is an example of building network capability in a turbulent competitive environment. With prolonged recession in advanced economies, emerging markets--BRIC (Brazil, Russia, India, and China) in particular-- are potential engines for global market growth. Recently, their performance is not as impressively sustaining as anticipated. The growth rates in India, Brazil, and Russia are somewhat slowed down. Even so, the enormous size of the customer base from these emerging markets is the strategic concern of global business firms. Their economic demographic structure is changing from a typical pyramid shape with a huge bottom tier of poor to a diamond ring structure with a tremendous consumer power base in the middle. According to Japanese Economic Industry Bureau Statistics, the total number of households in Asia with annual disposable income between $5,000 and $35,000 is 140 million in 1990, 220 million in 2000, and 880 million by 2008. This reflects the rapid growth of the middle income groups from China, India, and the Association of South East Asian Nations (ASEAN). From global perspective, the large share of middle income groups is distributed in these areas. With rapid economic growth and increase in customer base, these economies hold amazing purchasing power potential for new products and services. In such dynamic global business environments, the source of competitive advantage is the firm's capability that"-- |c Provided by publisher.
- 650 _0 |a Information technology |z BRIC countries.
- 650 _0 |a Business networks |z BRIC countries.
- 650 _0 |a Social networks |z BRIC countries.
- 650 _0 |a Information technology |z Developing countries.
- 650 _0 |a Business networks |z Developing countries.
- 650 _0 |a Social networks |z Developing countries.
- 650 _7 |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh
- 650 _7 |a BUSINESS & ECONOMICS / Sales & Selling. |2 bisacsh
- 650 _7 |a BUSINESS & ECONOMICS / Purchasing & Buying. |2 bisacsh
- 700 1_ |a Park, Young Won.