机读格式显示(MARC)
- 000 01943cam a2200301 i 4500
- 008 140925s2016 maua b 001 0 eng
- 020 __ |a 9781285866383 (hardback) : |c CNY1720.24
- 020 __ |a 128586638X (hardback)
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO
- 100 1_ |a Hatten, Timothy S., |e author.
- 245 10 |a Small business management : |b entrepreneurship and beyond / |c Timothy S. Hatten, Colorado Mesa University.
- 260 __ |a Boston, MA : |b Cengage Learning, |c c2016
- 300 __ |a xix, 505 pages : |b illustrations ; |c 27 cm.
- 336 __ |a text |b txt |2 rdacontent.
- 337 __ |a unmediated |b n |2 rdamedia.
- 338 __ |a volume |b nc |2 rdacarrier.
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Small business: an overview -- Small business management, entrepreneurship, and ownership -- Social responsibility, ethics, and strategic planning -- The business plan -- Franchising -- Taking over an existing business -- Starting a new business -- Accounting records and financial statements -- Small business finance -- The legal environment -- Small business marketing: strategy and research -- Small business marketing: product -- Small business marketing: place -- Small business marketing: price and promotion -- International small business -- Professional small business management -- Human resrouce management -- Operations management.
- 520 __ |a Small Business Management provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout the text.
- 650 _0 |a Small business |x Management.
- 650 _0 |a Entrepreneurship.