机读格式显示(MARC)

• 000 01190cam a2200313 a 4500

• 001 0000409655

• 003 OCoLC

• 005 20120315150400.0

• 008 100830s2011 enkab b 001 0 eng

• 010 __ |a 2010035847

• 015 __ |a GBB0A4281

• 020 __ |a 9780470683095 (pbk.)

• 020 __ |a 0470683090 (pbk.)

• 035 __ |a (OCoLC)660087962

• 040 __ |a DLC |c DLC |d YDX |d YDXCP |d UKM

• 050 00 |a HF5821 |b .S446 2011

• 082 00 |a 659.101/4 |2 22

• 090 __ |a F7/BS1

• 093 __ |a F7 |2 4

• 100 1_ |a Sedivy, Julie.

• 245 10 |a Sold on language : |b how advertisers talk to you and what this says about you / |c Julie Sedivy, Greg Carlson.

• 260 __ |a Chichester, West Sussex ; |a Malden, MA : |b Wiley-Blackwell, |c 2011.

• 300 __ |a xii, 317 p. : |b ill., maps ; |c 23 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.

• 650 _0 |a Advertising |x Language.

• 650 _0 |a Advertising.

• 700 1_ |a Carlson, Greg N., |d 1948-

• 920 __ |a 233030 |z 2