机读格式显示(MARC)

• 000 01112cam a2200337 i 4500

• 001 0000748758

• 005 20191106154900.0

• 008 180123s2018 enk b 001 0 eng d

• 010 __ |a 2018932381

• 020 __ |a 9780198797807 |c CNY351.11

• 035 __ |a (OCoLC)on1048892201

• 040 __ |a SITPL |b eng |e rda |c SITPL |d OCLCF |d NMH |d DLC

• 050 _4 |a HF5415.15 |b .E43 2018

• 082 04 |a 658.8/27 |2 23

• 090 __ |a F273.2/BE3

• 093 __ |a F273.2 |2 5

• 100 1_ |a Elliott, Richard H., |e author.

• 245 10 |a Strategic brand management / |c Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

• 250 __ |a 4th edition.

• 260 __ |a Oxford, United Kingdom ; |a New York, NY : |b Oxford University Press, |c c2018

• 300 __ |a xi, 354 pages ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Product management.

• 650 _0 |a Brand name products.

• 650 _0 |a Strategic planning.

• 700 1_ |a Percy, Larry, |e author.

• 700 1_ |a Pervan, Simon, |e author.

• 920 __ |a 233030 |z 1