机读格式显示(MARC)

• 000 01302cam a2200325 i 4500

• 001 0000825860

• 005 20210618105100.0

• 008 200910s2020 mdua b 001 0 eng d

• 020 __ |a 9781538138168 |c CNY703.78

• 020 __ |a 9781538138175

• 020 __ |z 9781538138182

• 040 __ |a DLC |b eng |c DLC |e rda

• 050 00 |a HF5415.1265 |b .Q46 2020

• 090 __ |a F713.36/BQ1

• 093 __ |a F713.36 |2 5

• 100 1_ |a Quesenberry, Keith A., |d 1971- |e author.

• 245 10 |a Social media strategy : |b marketing, advertising, and public relations in the consumer revolution, third edition / |c Keith A. Quesenberry, Messiah College.

• 250 __ |a Third edition.

• 260 __ |a Lanham : |b Rowman & Littlefield Publishers, |c 2020.

• 300 __ |a xvii, 474 pages : |b illustrations ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 3_ |a "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- |c Provided by publisher.

• 650 _0 |a Internet marketing.

• 650 _0 |a Internet advertising.

• 650 _0 |a Social media.

• 650 _0 |a Internet in public relations.

• 920 __ |a 233030 |z 1