机读格式显示(MARC)
- 000 03092cam a2200325 i 4500
- 008 191016s2020 nju b 001 0 eng
- 020 __ |a 9781119615712 |c CNY322.11
- 040 __ |a DLC |b eng |d CTI |c DLC |e rda
- 050 _4 |a HF5718 |b .D95 2020
- 100 1_ |a Dykes, Brent, |e author.
- 245 10 |a Effective data storytelling : |b how to drive change with data, narrative and visuals / |c Brent Dykes.
- 260 __ |a Hoboken, New Jersey : |b John Wiley and Sons, Inc., |c [2020]
- 300 __ |a 1 volume ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"-- |c Provided by publisher.
- 650 _0 |a Business communication.
- 650 _0 |a Information visualization.