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- 000 04218cam a2200373 i 4500
- 008 160311s2016 paua b 001 0 eng
- 020 __ |a 9781522501107 (hardcover) : |c CNY2314.85
- 020 __ |a 152250110X (hardcover)
- 040 __ |a DLC |b eng |e rda |c DLC |d BTCTA |d YDXCP |d OCLCO |d OCLCA |d OCLCF |d COO |d OCLCQ
- 050 00 |a HD9940.A2 |b .H365 2016
- 082 00 |a 746.9/2068 |2 23
- 245 00 |a Handbook of research on global fashion management and merchandising / |c Alessandra Vecchi and Chitra Buckley, editors
- 246 3_ |a Global fashion management and merchandising
- 260 __ |a Hershey, PA : |b Business Science Reference, |c c2016
- 300 __ |a xxxv, 862 pages : |b illustrations ; |c 29 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 0_ |a Advances in logistics, operations, and management science (ALOMS) book series
- 504 __ |a Includes bibliographical references (pages 738-846) and index
- 505 0_ |a Preface -- Introduction -- Creativity and innovation -- Visionary leadership : learning from exemplary organizations -- Organizational leadership and resources in driving creativity and innovation -- The blending of luxury fashion brands and contemporary art a global strategy for value creation -- Strategic fashion management -- Strategic fashion management : influential factors in strategy implementation -- Entrepreneurial or not? : asymmetrical business models in UK fashion micro-enterprises -- Trade policy and its implications for sourcing fashion goods -- The luxury market in the fashion industry : a conceptual segmentation -- Fast fashion business model : an overview -- The implementation of fashion technology -- Fashion blog's engagement in the customer decision making process -- Fashion-technology & change in product development and consumption for the high-end menswear sector : a study utilizing a 3d-4C's process model -- How to use sizing technology and fashion metadata to improve the user experience for online fashion retail -- Augmented reality as a tool to enhance the experiential value of online shopping : the future of fashion retailing -- Techcouturism, an alternative showcase for new fashion designers -- Fusion of artisan and virtual : fashion's new world opportunities -- Fashion retail and its more recent dynamics -- Store openings and sourcing strategies in the internationalization of fashion industrial retailers -- Omnichannel fashion retail and channel integration the case of department stores : the case of department stores -- Multi-sensory fashion retail experiences : the impact of sound, smell, sight and touch on consumer based brand equity -- Brand experiences, retail scenarios, and brand images in the fashion industry -- CSR & sustainability -- Slow fashion and sustainability : the luxury impact -- The myth of sustainability in fashion supply chains -- CRM in fashion retai l: building store loyalty through store trust -- The challenge of sustainability within the Italian fashion system -- Fashion brand management : fashioning value through CSR -- International evidence -- The impact of e-commerce on the clothing retailers : studies on Chinese companies -- The role of cross-country differences in international fashion retailing : e-commerce development in Spain and the UK -- Fashion and social media : some illustrative evidence from Italian luxury brands -- The Russian luxury fashion goods market : development and perspectives -- Supplying what? : an analysis of the fashion apparel production in Brazil -- Benetton's response to the increasing global competition
- 520 __ |a "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology"-- |c Provided by publisher
- 650 _0 |a Fashion merchandising
- 650 _0 |a Business logistics
- 650 _0 |a Branding (Marketing)
- 700 1_ |a Vecchi, Alessandra, |e editor
- 700 1_ |a Buckley, Chitra, |d 1959- |e editor