机读格式显示(MARC)

• 000 00921cam a22002778a 4500

• 001 0000324921

• 005 20091023150500.0

• 008 070829s2008 nyu b 001 0 eng

• 010 __ |a 2007035427

• 020 __ |a 9780805861976 (pbk.)

• 020 __ |a 0805861971 (pbk.)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a P96.M34 |b M4 2008

• 082 00 |a 302.23068 |2 22

• 090 __ |a G206.2/BS1

• 093 __ |a G206.2 |2 4

• 245 00 |a Media management : |b a casebook approach / |c by George Sylvie ... [et al.].

• 250 __ |a 4th ed.

• 260 __ |a New York : |b Lawrence Erlbaum Associates, |c 2008.

• 300 __ |a xi, 414 p. : |b ill. ; |c 24cm.

• 490 0_ |a Lea's communiction series

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Mass media |x Management |v Case studies.

• 700 1_ |a Sylvie, George.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0804/2007035427-d.html

• 920 __ |a 233030 |z 2