机读格式显示(MARC)

• 000 01095cam a2200301 a 4500

• 001 0000495002

• 005 20130927151700.0

• 008 050518s2003 nyua b 001 0 eng

• 010 __ |a 2002023528

• 020 __ |a 0072471484 (alk. paper)

• 020 __ |a 0071195637 (International : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF1416 |b .J63 2003

• 082 00 |a 658.8/48 |2 21

• 090 __ |a F746.12/BJ1

• 093 __ |a F746.12 |2 5

• 100 1_ |a Johansson, Johny K.

• 245 10 |a Global marketing : |b foreign entry, local marketing & global management / |c Johny K. Johansson.

• 250 __ |a 3rd ed.

• 260 __ |a New York, N.Y. : |b McGraw-Hill/Irwin, |c c2003.

• 300 __ |a xviii, 654 p. : |b ill. ; |c 29 cm.

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing.

• 650 _0 |a Export marketing |x Management.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh024/2002023528.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh023/2002023528.html

• 920 __ |a 233030 |z 2