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- 000 04586cam a2200409 i 4500
- 008 170327s2018 enka b 001 0 eng
- 035 __ |a (OCoLC)980302460
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCQ |d YDX |d UtOrBLW
- 050 00 |a HF5415.1265 |b .R57 2018
- 099 __ |a CAL 022017118631
- 245 00 |a Contemporary issues in social media marketing / |c edited by Bikramjit Rishi and Subir Bandyopadhyay.
- 260 __ |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2018.
- 300 __ |a xix, 328 pages : |b illustrations ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the digital transformation of higher education institutions and universities / Andreas Kaplan, ESCP Europe -- Integrating relationships and community building into universities' social media marketing : implications from a case study / Jenny Hou, Massey University, New Zealand -- Social media marketing for b2b : from information to decision to retention / Roisin Vize, UCD Michael Smurfit Graduate Business School, Ireland and Monique Sherrett, University College, Dublin, Ireland -- Celebrities as human brands:an inquiry on stakeholder co-creation of brand identities / Dave Centeno, City University of Hong Kong & University of the Philippines -- Social recruitment : investing in social currency / Arti Sharma, IIM Indore and Arunava Ghosh, IIM Indore -- The struggle of secrecy, safety, and security of social media and smartphones / Ronald M. Zochalski, Jr., Indiana University Northwest -- Creating, contributing and consuming : how social media content facilitates customer's engagement behaviours / Rebecca Dolan, The University of Auckland, New Zealand, Jodie Conduit, The University of Adelaide, Australia and John Fahy, The University of Limerick, Ireland -- Social media engagement and return on engagement / Ritu Srivastava, MDI Gurgaon, India -- The consumer engagement/return on social media engagement interface : development of a conceptual model / Birgit A.A. Solem, University College of Southeast, Norway and Linda D. Hellebeek, The University of Auckland/NHH Norwegian School of Economics -- An unexpected journey : the influence of social media on consumer decision-making / Wolgang Weitzl, University of Vienna, Austria and Clemens Hutzinger, University of Innsbruck, Austria -- Network effects of dynamic social interactions on consumer choices in online communities : role of firm's strategic manipulation / Shameek Sinha, IE Business School, Madrid, Spain and Sreyaa Guha, IE Business School, Madrid, Spain -- Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve University, USA and Casey Newmeyer, Case Western Researve University, USA -- Social media measurement and monitoring / Mudra Mukesh, University of Greenwich, UK and Anand Rao, Mindtree Ltd -- Attitude to brands and advertisement : qualitative and thematic analysis of social media data / Emmanuel Mogaji, University of Bedfordshire, UK and Temitope Farinloye, Questbury Research Services, UK -- Strategizing your social media presence / Francesca Pucciarelli, ESCP Europe, Turin, Italy -- Salient role and centrality of trust in social media marketing -- Anil bhat, bits pilani, india and nirankush datta, bits, pilani, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal -- Like-influencer framework : a study of factors influencing click of l??ke?.
- 550 __ |a WorldShare provided record.
- 650 _0 |a Internet marketing.
- 650 _0 |a Social media |x Marketing.
- 650 _0 |a Social marketing.
- 650 _0 |a Customer relations.
- 700 1_ |a Rishi, Bikramjit, |d 1978- |e editor.
- 700 1_ |a Bandyopadhyay, Subir, |d 1958- |e editor.