机读格式显示(MARC)

• 000 01140cam a2200265 a 4500

• 001 0000552839

• 003 OCoLC

• 005 20150310154800.0

• 008 121112s2013 enka f b 001 0 eng d

• 020 __ |a 9780199655090 : |c CNY442.15

• 040 __ |a EUM |b eng |e rda |c EUM |d OCLCQ |d OCLCO |d LUNCL |d UtOrBLW

• 050 _4 |a HF5415.2 |b .B655 2013

• 082 04 |a 658.8/3 |2 23

• 090 __ |a F713.52/BB1

• 093 __ |a F713.52 |2 5

• 100 1_ |a Bradley, Nigel, |d 1958-

• 245 10 |a Marketing research : |b tools & techniques / |c Nigel Bradley.

• 250 __ |a 3rd ed.

• 260 __ |a Oxford : |b Oxford University Press, |c 2013.

• 300 __ |a xx, 527 pages : |b illustrations (black and white, and blue) ; |c 25 cm.

• 500 __ |a Previous edition: 2010.

• 504 __ |a Includes bibliographical references and index.

• 520 8_ |a Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.

• 650 _0 |a Marketing research.

• 920 __ |a 233030 |z 1