机读格式显示(MARC)

• 000 02345cam a2200361 i 4500

• 001 0000748757

• 005 20191031143000.0

• 010 __ |a 2017408287

• 008 201910

• 020 __ |a 3037682213

• 020 __ |a 9783037682210 |c CNY438.56

• 040 __ |a DLC |b eng |e rda |c DLC

• 041 1_ |a ger

• 050 _4 |a HD1375 |b .F45 2017

• 090 __ |a F293.35/BF1

• 093 __ |a F293.35 |2 5

• 245 00 |a Hausmarke : |b Wege des Immobilienmarketings = Branding property : approaches to real estate marketing / |c Rahel M. Felix, Peter Felix (editors); Oona Horx-Strathern [and three others]

• 246 31 |a Branding property : |b approaches to real estate marketing

• 260 __ |a Salenstein : |b Braun, |c c2017

• 300 __ |a 224 pages : |b color illustrations, plans ; |c 27 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 520 8_ |a Real estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.0In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.

• 546 __ |a Text in German and English.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Real estate business |x Marketing.

• 651 _0 |a Zurich (Switzerland) |x Buildings, structures, etc.

• 700 1_ |a Strathern, Oona, |d 1963- |e writer of supplementary textual content.

• 700 1_ |a Felix, Peter, |e editor.

• 700 1_ |a Felix, Rahel M., |e editor.

• 710 2_ |a Felix Partner (Firm) |e issuing body.

• 920 __ |a 233030 |z 1