机读格式显示(MARC)
- 000 03240cam a22003854a 4500
- 008 100607s2010 enka b 001 0 eng
- 016 7_ |a 015550723 |2 Uk
- 020 __ |a 9780521516143 (hbk.)
- 035 __ |a (OCoLC)ocn607983402
- 040 __ |a DLC |c DLC |d YDX |d UKM |d BTCTA |d YDXCP |d CDX |d PUL |d STF |d BWX |d COO |d DLC
- 050 00 |a HD2887 |b .G837 2010
- 082 00 |a 338.8/8946 |2 22
- 090 __ |a F279.551.47/BG1
- 093 __ |a F279.551.47 |2 4
- 100 1_ |a Guille,Mauro F.
- 245 14 |a The new multinationals : |b Spanish firms in a global context / |c Mauro F. Guille
- 260 __ |a Cambridge, UK ; |a New York : |b Cambridge University Press, |c 2010.
- 300 __ |a xi, 226 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. [205]-214) and index.
- 505 8_ |a Machine generated contents note: List of figures; List of tables; 1. The new multinationals; 2. Traditional and new multinationals; 3. Diversification and vertical integration in traditional industries; 4. Market access and technology in durable consumer goods; 5. Serving global customers in producer goods; 6. Learning by doing in infrastructure and financial services; 7. Competing in hard and soft services; 8. The new multinational as a type of firm; Bibliography; Index.
- 520 __ |a "A new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies such as Spain, Ireland, Portugal, South Korea or Taiwan, emerging economies like Brazil, Chile, Mexico, China, India or Turkey, developing countries such as Egypt, Indonesia or Thailand, and oil-rich countries like the United Arab Emirates, Nigeria, Russia or Venezuela have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage, however, did not prevent them from expanding around the world. In contrast to the classic multinationals, they found strength in their ability to organize, manage, execute, and network. They pursued a variety of strategies of vertical integration, product diversification, learning by doing, exploration of new capabilities, and collaboration with other firms. This book documents the dimensions of this phenomenon, identifies the key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications".
- 650 _0 |a International business enterprises |z Spain.
- 651 _0 |a Spain |x Foreign economic relations.
- 856 42 |3 Contributor biographical information |u http://catdir.loc.gov/catdir/enhancements/fy1010/2010023746-b.html
- 856 42 |3 Publisher description |u http://catdir.loc.gov/catdir/enhancements/fy1010/2010023746-d.html
- 856 41 |3 Table of contents only |u http://catdir.loc.gov/catdir/enhancements/fy1010/2010023746-t.html
- 856 42 |3 Cover image |u http://assets.cambridge.org/97805215/16143/cover/9780521516143.jpg