机读格式显示(MARC)

• 000 01046cam a2200301 i 4500

• 001 0000572607

• 005 20151026143000.0

• 008 130219s2014 caua b 001 0 eng

• 010 __ |a 2013000550

• 020 __ |a 9781452256573 (paperback : acid-free paper)

• 040 __ |a DLC |b eng |c HDU |e rda |d DLC

• 042 __ |a pcc

• 050 00 |a P91.3 |b .B385 2014

• 082 00 |a 302.23072 |2 23

• 090 __ |a G206.3/BB2

• 093 __ |a G206.3 |2 5

• 100 1_ |a Berger, Arthur Asa, |d 1933-

• 245 10 |a Media and communication research methods : |b an introduction to qualitative and quantitative approaches / |c Arthur Asa Berger, San Francisco State University .

• 250 __ |a Third edition.

• 260 __ |a Los Angeles : |b SAGE, |c c2014

• 300 __ |a xvii, 365 pages : |b illustrations ; |c 23 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Mass media |x Research |x Methodology.

• 650 _0 |a Communication |x Research |x Methodology.

• 920 __ |a 233030 |z 1