机读格式显示(MARC)

• 000 01193cam a2200313 a 4500

• 001 0000415278

• 005 20120516104000.0

• 008 090501s2009 njua b 001 0 eng

• 010 __ |a 2009018429

• 020 __ |a 9780470401422 (cloth)

• 020 __ |a 0470401427 (cloth)

• 035 __ |a (OCoLC)ocn298775906

• 040 __ |a DLC |b eng |c DLC |d BTCTA |d YDXCP |d C#P |d BWX |d CDX |d ORX |d UKM |d DEBBG |d OCL |d DLC

• 050 00 |a HD69.B7 |b W44 2009

• 082 00 |a 658.8/27 |2 22

• 090 __ |a F760.5/BW1

• 093 __ |a F760.5 |2 4

• 100 1_ |a Wheeler, Alina.

• 245 10 |a Designing brand identity : |b an essential guide for the entire branding team / |c Alina Wheeler.

• 250 __ |a 3rd ed.

• 260 __ |a Hoboken, N.J. : |b John Wiley & Sons, |c c2009.

• 300 __ |a ix, 310 p. : |b ill. (chiefly col.) ; |c 29 cm.

• 504 __ |a Includes bibliographical references (p. 292-293) and index.

• 650 _0 |a Brand name products.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Trademarks |x Design.

• 650 _0 |a Advertising |x Brand name products.

• 856 41 |3 Table of contents |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

• 920 __ |a 233030 |z 2