机读格式显示(MARC)
- 000 00847cam a2200277 a 4500
- 008 090803s2010 ne a b 001 0 eng
- 020 __ |a 9780750684958 (pbk.)
- 020 __ |a 075068495X (pbk.)
- 040 __ |a UKM |c UKM |d TEF |d YDXCP |d DEBBG |d UtOrBLW
- 050 14 |a GV716 |b .B75 2010
- 245 10 |a Relationship marketing in sports / |c by Andre Buhler, Gerd Nufer.
- 260 __ |a Amsterdam ; |a London : |b Butterworth-Heinemann, |c 2010.
- 300 __ |a x, 198 p. : |b ill ; |c 25 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Sports |x Marketing.
- 650 _0 |a Relationship marketing.
- 700 1_ |a Chadwick, Simon, |d 1964-