机读格式显示(MARC)

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• 020 __ |a 0-07-231445-1 |c ￥50.00

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• 093 __ |a F713.8 |v 4

• 245 1_ |a Advertising and Promotion : An Integrated Marketing Communications Perspective |c Belch, George E. |g |A ADVERTIS |F BELCH,GEORGEE

• 250 __ |a

• 260 __ |a London |b McGraw-Hill |c 2001

• 300 __ |a XX, 800c28cm

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• 700 _0 |a Belch, George E. |A BELCH,GEORGEE |4 著

• 851 _0 |a CN |b HIEL

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