机读格式显示(MARC)
- 000 01910cam a2200313 i 4500
- 008 180626s2018 enk b 001 0 eng d
- 020 __ |a 9781787437821 : |c CNY222.17
- 040 __ |a YDX |b eng |e rda |c YDX |d CTI |d SINLB |d YDX |d OCLCF |d DLC
- 050 _4 |a HF5415 |b .C256 2018
- 100 1_ |a Canalichio, Pete, |e author.
- 245 10 |a Expand, grow, thrive : |b 5 proven steps to turn good brands into global brands through the LASSO method / |c by Pete Canalichio.
- 260 __ |a Bingley, United Kingdom : |b Emerald Publishing, |c [2018]
- 300 __ |a xxxv, 311 pages ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 505 0_ |a Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A.
- 520 __ |a In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.