机读格式显示(MARC)

• 000 01162cam a22003254a 4500

• 001 0000494994

• 005 20130917101900.0

• 008 061020s2001 nyua b 001 0 eng

• 010 __ |a 00065374

• 020 __ |a 0071364145

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415 |b .R5553 2001

• 082 00 |a 658.8 |2 21

• 090 __ |a F713.5/BR3

• 093 __ |a F713.5 |2 5

• 100 1_ |a Robinette, Scott.

• 245 10 |a Emotion marketing : |b the Hallmark way of winning customers for life / |c Scott Robinette and Claire Brand ; with Vicki Lenz.

• 260 __ |a New York : |b McGraw-Hill, |c c2001.

• 300 __ |a 247 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 233-237) and index.

• 650 _0 |a Marketing.

• 650 _0 |a Customer relations.

• 650 _0 |a Consumer satisfaction.

• 700 1_ |a Brand, Claire.

• 700 1_ |a Lenz, Vicki.

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh041/00065374.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/00065374.html

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/00065374.html

• 920 __ |a 233030 |z 2