机读格式显示(MARC)
- 000 02430cam a2200421 i 4500
- 008 171122s2019 nyua b 001 0 eng d
- 020 __ |a 9781138240438 |c CNY346.64
- 040 __ |a UKMGB |b eng |e rda |c UKMGB |d OCLCO |d OCLCF |d UKOBU |d NLHHG |d CHVBK |d OCLCO |d VMI |d YDX |d OCLCQ |d DLC |d OCLCA
- 050 _4 |a HF5415.32 |b .C66 2019
- 082 04 |a 658.8/342 |2 23
- 245 00 |a Consumer social values / |c edited by Eda Gurel-Atay and Lynn R. Kahle.
- 260 __ |a New York, NY : |b Routledge, |c 2019.
- 300 __ |a vii, 277 pages : |b illustrations ; |c 23 cm.
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 490 1_ |a Marketing and consumer psychology series
- 504 __ |a Includes bibliographical references and indexes.
- 520 __ |a Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporate input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among foals; motives; religion and personality' value measurement and values related to specific services and industries. -- Back cover.
- 650 _0 |a Consumer behavior.
- 650 _0 |a Consumers |x Psychology.
- 700 1_ |a Gurel-Atay, Eda, |d 1980- |e editor.
- 700 1_ |a Kahle, Lynn R., |e editor.
- 830 _0 |a Marketing and consumer psychology series.