机读格式显示(MARC)

• 000 01823cam a2200337 i 4500

• 001 0000708528

• 005 20180703104400.0

• 008 171027s2017 ne a b 001 0 eng

• 010 __ |a 2017045525

• 020 __ |a 9789027209863 (hardcover : alk. paper) : |c CNY724.85

• 020 __ |z 9789027264671 (e-book)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a P301.5.M48 |b P47 2017

• 082 00 |a 808/.032 |2 23

• 090 __ |a H05/BP3

• 093 __ |a H05 |2 5

• 100 1_ |a Perez Sobrino, Paula |e author.

• 245 10 |a Multimodal metaphor and metonymy in advertising / |c Paula Perez Sobrino, Universidad Polit cnica of Madrid.

• 260 __ |a Amsterdam ; |a Philadelphia : |b John Benjamins Publishing Company, |c c2017

• 300 __ |a vii, 232 pages : |b color illustrations ; |c 25 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Figurative thought and language (FTL), |x 2405-6944 ; |v 2

• 504 __ |a Includes bibliographical references (pages 213-226) and index.

• 505 0_ |a Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes.

• 650 _0 |a Metaphor.

• 650 _0 |a Metonyms.

• 650 _0 |a Advertising |x Language.

• 776 08 |i Online version: |a P rez Sobrino, Paula author. |t Multimodal metaphor and metonymy in advertising |d Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2017 |z 9789027264671 |w (DLC) 2017052366

• 920 __ |a 233030 |z 1