机读格式显示(MARC)
- 000 01076cam a22003014a 4500
- 008 071114s2006 maua b 001 0 eng
- 020 __ |a 0072961449 (alk. paper)
- 040 __ |a DLC |c DLC |d DLC |d SHISU
- 050 00 |a HF5415.153 |b .C72 2006
- 100 1_ |a Crawford, C. Merle |q (Charles Merle), |d 1924-
- 245 10 |a New products management / |c Merle Crawford, Anthony Di Benedetto.
- 260 __ |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2006.
- 300 __ |a xx, 540 p. : |b ill. ; |c 24 cm.
- 440 _0 |a McGraw-Hill/Irwin series in marketing
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a New products |x Management.
- 700 1_ |a Di Benedetto, C. Anthony.
- 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0618/2004057947-d..htm
- 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.htm