机读格式显示(MARC)

• 000 01438cam a2200337 a 4500

• 001 0000782625

• 003 CAL

• 005 20200703153900.0

• 008 070918s2008 mau b 000 0 eng

• 010 __ |a 2007038584

• 020 __ |a 9781422121481

• 020 __ |a 1422121488

• 035 __ |a (OCoLC)172980075

• 040 __ |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d C#P |d BWX |d TSU |d U9S

• 050 00 |a HD59.6.U6 |b H653 2008

• 090 __ |a F279.712/BH3

• 093 __ |a F279.712 |2 4

• 100 1_ |a Holstein, William J.

• 245 10 |a Manage the media : |b (don't let the media manage you) / |c William J. Holstein.

• 260 __ |a Boston, Mass. : |b Harvard Business Press, |c c2008.

• 300 __ |a 103 p. ; |c 19 cm.

• 440 _0 |a Memo to the CEO.

• 504 __ |a Includes bibliographical references (p. 101)

• 505 0_ |a How not to manage relations with the media -- What went wrong -- Incorporate communications into corporate strategy -- Go on the offensive and shape the message -- Prevent the emergence of broad coalitions -- Embrace the new media -- Conclusion: creating organizations that communicate.

• 650 _0 |a Industrial publicity |z United States.

• 650 _0 |a Mass media and business |z United States.

• 650 _0 |a Issues management |z United States.

• 650 _0 |a Corporations |x Investor relations |z United States.

• 650 _0 |a Corporate image |z United States.

• 856 41 |u http://www.loc.gov/catdir/toc/fy0805/2007038584.html |z Table of contents only

• 920 __ |a 233030 |z 1