机读格式显示(MARC)

• 000 01079cam a22003254a 4500

• 001 0000495491

• 005 20130703101700.0

• 008 050916s2004 maua b 001 0 eng

• 010 __ |a 2003042015

• 020 __ |a 0072536764 (alk. paper)

• 020 __ |a 0071214380 (international : alk. paper)

• 020 __ |a 0072866144 (general ISBN)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF5823 |b .B387 2004

• 082 00 |a 659.1 |2 21

• 090 __ |a F713.8/BB2/3

• 093 __ |a F713.8 |2 5

• 100 1_ |a Belch, George E. |q (George Eugene)

• 245 10 |a Advertising and promotion : |b an integrated marketing communications perspective / |c George E. Belch & Michael A. Belch.

• 250 __ |a 6th ed.

• 260 __ |a Boston : |b McGraw-Hill, |c c2004.

• 300 __ |a xxvi, 779, [67] p. : |b col. ill. ; |c 28 cm.

• 440 _4 |a The McGraw-Hill/Irwin series in marketing

• 504 __ |a Includes bibliographical references (p. EN1-EN25) and index.

• 650 _0 |a Advertising.

• 650 _0 |a Sales promotion.

• 650 _0 |a Communication in marketing.

• 700 1_ |a Belch, Michael A.

• 920 __ |a 233030 |z 2