机读格式显示(MARC)

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• 001 0000441112

• 005 20130410144700.0

• 008 110820s2011 enka b 001 0 eng

• 010 __ |a 2011034625

• 020 __ |a 9780230013186 (pbk.)

• 020 __ |a 023001318X (pbk.)

• 020 __ |a 0230013171

• 020 __ |a 9780230013179

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HE8689.4 |b .R83 2011

• 082 00 |a 384.54 |2 23

• 090 __ |a G22/BR1

• 093 __ |a G22 |2 5

• 100 1_ |a Rudin, Richard.

• 245 10 |a Broadcasting in the 21st century / |c Richard Rudin.

• 246 3_ |a Broadcasting in the twenty-first century

• 260 __ |a Houndmills, Basingstoke, Hampshire ; |a New York, NY : |b Palgrave Macmillan, |c 2011.

• 300 __ |a xiii, 230 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 505 8_ |a Machine generated contents note: -- Introduction * The First Era: 1920-1954 * The Second Era: 1955-1988 * The Third Era: 1989-2004 * The Fourth Era: 2005-Broadcasting on Demand * What's in the Box? Audiences' Relationship with the Technology * Changing Channels, Changing Uses? * Gresham's Law? Standards, Quality, Taste, and Decency * Digital Democracy * Out of Time, Out of Space? * Conclusion.

• 520 __ |a "Broadcasting has undergone rapid and substantial changes following recent advances in modern technology. This innovative new book provides a comprehensive guide to the cultural, political, economical and technological factors that make broadcasting what it is today. Beginning with a chronological narrative of the history of broadcasting it goes on to consider key issues in the development of radio, television and the internet, including the impact on audiences and the growth of "broadcasting on demand." Concluding with a discussion of what the future holds for digital broadcasting, this book provides media students with a vital insight into the past, present and future of broadcasting. "

• 650 _0 |a Broadcasting |x History.

• 920 __ |a 233030 |z 2