机读格式显示(MARC)
- 000 01665cam a2200325 i 4500
- 008 180226s2019 pau b 001 0 eng
- 020 __ |a 9781522563075 |c CNY2525.8
- 040 __ |a DLC |b eng |e rda |c DLC |d DLC
- 050 _4 |a HF5548.32 |b .H358 2019
- 093 __ |a F713.36-62 |2 5
- 245 00 |a Handbook of research on entrepreneurship and marketing for global reach in the digital economy / |c Luisa Cagica Carvalho, Universidade Aberta, Portugal & Universidade de ??vora, Portugal, Pedro Isaias, University of Queensland, Australia.
- 260 __ |a Hershey, PA : |b IGI Global, Business Science Reference, |c c2019
- 300 __ |a xxv,601 pages : |b illustrations ; |c 29 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |c Provided by publisher.
- 650 _0 |a Electronic commerce.
- 650 _0 |a Internet marketing.
- 650 _0 |a Entrepreneurship.
- 700 1_ |a Carvalho, Luisa Cagica, |d 1970- |e editor.
- 700 1_ |a Isaias, Pedro, |e editor.