机读格式显示(MARC)
- 000 01362cam a2200313 i 4500
- 008 180221s2018 enkaf b 001 0 eng
- 020 __ |a 9780198821700 |c CNY307.3
- 040 __ |a DLC |b eng |e rda |c DLC
- 100 1_ |a McKevitt, Steven, |e author.
- 245 14 |a The persuasion industries : |b the making of modern Britain / |c Steven McKevitt.
- 260 __ |a Oxford, United Kingdom : |b Oxford University Press, |c c2018.
- 300 __ |a xxii, 282 pages, 8 unnumbered pages of plates : |b illustrations (some color) ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 336 __ |a still image |b sti |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages 243-272) and index.
- 520 8_ |a This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication. It argues that people are increasingly immersed and defined by promotional culture, and explores how this trend developed using examples from throughout the twentieth century.
- 650 _0 |a Communication in marketing |z Great Britain.
- 650 _0 |a Marketing |z Great Britain.