机读格式显示(MARC)

• 000 00930cam a2200289 a 4500

• 001 0000415280

• 003 OCoLC

• 005 20120515102700.0

• 008 090706s2010 enka b 001 0 eng

• 010 __ |a 2009025220

• 020 __ |a 9780470319925 (pbk.)

• 020 __ |a 0470319925 (pbk.)

• 040 __ |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d BWKUK |d CVU

• 050 00 |a HF5415.123 |b .D34 2010

• 082 00 |a 658.8/02 |2 22

• 090 __ |a F713.5/BD1

• 093 __ |a F713.5 |2 4

• 100 1_ |a Dahl?en, Micael.

• 245 10 |a Marketing communications : |b a brand narrative approach / |c Micael Dahl?en, Fredrik Lange, Terry Smith.

• 260 __ |a Chichester, U.K. : |b Wiley, |c 2010.

• 300 __ |a xxii, 584 p. : |b col. ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references (p. 548-570) and index.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Branding (Marketing)

• 700 1_ |a Lange, Fredrik.

• 700 1_ |a Smith, Terry, |d 1955-

• 920 __ |a 233030 |z 2