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• 000 01761cam a2200361 i 4500

• 001 0000709914

• 005 20191118092400.0

• 008 160505t20162016enka b 001 0 eng d

• 010 __ |a 2016940913

• 020 __ |a 9781473919129 |c CNY1059.74

• 020 __ |a 1473919126

• 020 __ |a 9781473919136

• 020 __ |a 1473919134

• 040 __ |a ERL |b eng |c ERL |e rda |d LTSCA |d OCLCF |d UAB |d S8J |d SHS |d DLC

• 050 00 |a HF5415.32 |b .S48 2016

• 082 04 |a 658.8/342 |2 23

• 090 __ |a F713.55/BS4

• 093 __ |a F713.55 |2 5

• 100 1_ |a Sethna, Zubin, |e [author]

• 245 10 |a Consumer behaviour / |c Zubin Sethna & Jim Blythe.

• 246 3_ |a Consumer behavior

• 250 __ |a 3rd edition.

• 260 __ |a Los Angeles ; |a London : |b SAGE, |c c2016

• 300 __ |a xxi, 499 pages : |b color illustrations ; |c 25 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 500 __ |a Previous editions written solely by Blythe.

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour.

• 650 _0 |a Consumer behavior |v Textbooks.

• 700 1_ |a Blythe, Jim, |e author.

• 920 __ |a 233030 |z 1