机读格式显示(MARC)

• 000 01239cam a2200325 a 4500

• 001 0000288557

• 005 20081112094400.0

• 008 051128s2006 enka b 001 0 eng

• 010 __ |a 2005034528

• 020 __ |a 0470091169 (pbk. : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HD9980.5 |b .K375 2006

• 082 00 |a 658.8 |2 22

• 090 __ |a F719/BK2

• 093 __ |a F719 |2 4

• 100 1_ |a Kasper, Hans.

• 245 10 |a Services marketing management : |b a strategic perspective/ |c Hans Kasper, Piet van Helsdingen, Mark Gabbott.

• 250 __ |a 2d ed.

• 260 __ |a Chichester, West Sussex, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2006.

• 300 __ |a xvii, 554 p. ; |b ill. ; |c 26 cm.

• 500 __ |a Subtitle on 1999 ed.: An international perspective.

• 504 __ |a Includes bibliographical references (p. 511-542) and index.

• 650 _0 |a Service industries |x Marketing |x Management.

• 650 _0 |a Customer services |x Marketing |x Management.

• 700 1_ |a Helsdingen, Piet van.

• 700 1_ |a Gabbott, Mark.

• 856 41 |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip064/2005034528.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0654/2005034528-d.html

• 920 __ |a 233030 |z 2