机读格式显示(MARC)
- 000 01585cam a2200337 i 4500
- 008 160915t20162016enk b 001 0 eng d
- 020 __ |a 9781473919518 (hardback) : |c CNY673.50
- 020 __ |a 1473919517 (hardback)
- 020 __ |a 9781473919525 (paperback)
- 020 __ |a 1473919525 (paperback)
- 040 __ |a SISPL |b eng |e rda |c SISPL |d YDX |d YDXCP |d BDX |d BTCTA |d LTSCA |d OCLCF |d UAB |d TXI |d LUNQA
- 050 _4 |a HF5415.1255 |b .B76 2016
- 100 1_ |a Brown, Stephen, |d 1955- |e author.
- 245 10 |a Brands and branding / |c Stephen Brown.
- 260 __ |a London : |b SAGE Publications Ltd, |c c2016.
- 300 __ |a xi, 282 pages ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent.
- 337 __ |a unmediated |b n |2 rdamedia.
- 338 __ |a volume |b nc |2 rdacarrier.
- 504 __ |a Includes bibliographical references (pages 247-276) and index.
- 505 0_ |a The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
- 520 __ |a This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
- 650 _0 |a Branding (Marketing)
- 650 _0 |a Brand name products.